78% of businesses believe digital startups will pose a threat to their organization, either now or in the future, according to new research from Dell Technologies.

This phenomenon is propelling innovative companies forward and accelerating the demise of others. Almost half (45%) of global businesses surveyed fear they may become obsolete in the next three to five years due to competition from digital-born startups.

Some companies are feeling badly bruised by the pace of change. More than half (52%) of business leaders have experienced significant disruption in their industries over the past three years as a result of digital technologies and the Internet of Everything, and 48% of global businesses don’t know what their industry will look like in three years’ time.

The findings result from an independent survey by Vanson Bourne of 4,000 business leaders – from mid-size to large enterprises – across 16 countries and 12 industries.

“So far the fourth industrial revolution has proved as ruthless as its predecessors. If companies can’t keep up, they will fall behind... or worse. The ‘delay until another day’ approach simply won’t work,” explains Jeremy Burton, chief marketing officer for Dell Technologies.

Unfortunately, Vanson Bourne and Dell didn’t include Belgian business leaders and Belgian businesses in this survey, but when asked for more info about our country, the ‘official’ answer is that the situation in Belgium is ‘comparable’ to other European countries that were included in the research.

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