The Antwerp-based company announced that Dimitri Maex, former president of OgilvyOne NY, is joining the startup as their global president and chief revenue officer. As part of the new strategy, Maex will open an office in New York since Sentiance is expanding into the US market following the recent $5.2m investment round lead by the Samsung Catalyst Fund. This will be its third office, after establishing in London earlier this year while keeping its main headquarters in Belgium. More locations are planned for the near future, including Beijing, Hong Kong,and Singapore.

"We believe that the future of the Internet of Things is the Internet of You. Smart objects that surround you should learn your behavior and even predict it. They should understand your context so they can become intelligent and adapt to how you behave in your environment in real time.", Sentiance CEO Toon Vanparys said. "Sentiance provides this intelligence through its proprietary platform. We are growing rapidly as some of the world's biggest companies are adopting our technology. This is why it is crucial for us to build out our US presence. I'm very excited about our prospects in the US now Dimitri has joined us. I couldn't think of anyone better suited to make Sentiance successful there.”

Sentiance provides an Artificial Intelligence Platform that analyzes IOT sensor data to create a deep understanding of human behavior and context. Its clients use Sentiance's predictive behavioral profiles to build new and personalized products and services in domains such as health, mobility, smart living and commerce.

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By Gabriela Fernández Scala