bpost strengthens its position in the sustainable and cold chain logistics with the acquisition of Bubble Post. No terms of the acquisition were disclosed.
Originally founded in Ghent in 2013, Bubble Post is now active in 16 cities in Belgium and the Netherlands, and employs approximately 100 people. Its activities are focused on smart urban delivery, meaning that parcels and goods from various suppliers are efficiently combined in various routes with own proprietary software and are delivered from the outskirts of the city by eco-friendly vehicles, such as cargo bikes and refrigerator trucks fuelled by natural gas. In 2016 Bubble Post generated a total turnover of €3.6 million.
The activities of Bubble Post strengthen the current network of bpost and its subsidiary CityDepot. The two companies already enjoy a successful partnership on the urban delivery platform in Ghent.
Besides its experience in sustainable urban delivery, Bubble Post also has extensive knowledge of refrigerated and frozen transport for among others hospitality wholesalers and delivery of prepared meals and food boxes. In the Benelux bpost wants to be a leader in the fast-growing segment of deliveries of fresh products to both businesses and consumers.
Koen Van Gerven, CEO of bpost, referring to the new partnership, states that the acquisition of Bubble Post fits in perfectly with this strategy. He explains, “Our ambition is clear, we want to be a leading player for parcels in Belgium. We also have the ambition to significantly expand our activities within the sustainable and cold logistic chain in Belgium and the Netherlands."