For 50 years, The International Consumer Electronics Show (CES), annually held in Las Vegas, is one of the key shows on the tech calendar. Belgian startups certainly made their mark on the massive event this year.

CES is the world’s gathering place for all who thrive on the business of consumer technologies and innovation. CES 2017, that kicked off on January 5th and lasted until January 8th, was also a record-breaking year. 175,000 industry professionals, including 55,000 from outside the US gathered from across the globe to experience technology and innovation: from conference keynotes and panel sessions to two full Media Days, the TC Disrupt Hardware Battlefield and VR Fest.

“CES 2017 was a global showcase that demonstrated that we are in a new era of innovation where technology is valued not just for the devices it produces but for the experiences it makes possible,” said Bridget Karlin, managing director, IOT, Intel. 

Obviously, technology and innovation go hand in hand with startups. This year the massive event was hosting more than 600 startups at the Eureka Park Marketplace. A couple of Belgian startups were also among them kicking off 2017 with new leads and achievements. 

The Faktory took four startups from Liège to Las Vegas

The Faktory, a private tech startup accelerator and seed investment fund based in Liège brought four startups to CES 2017: Kanopy25 - automatic plant watering; Piou-Piou - the sensor that allows to observe the wind live, even where there is neither electricity nor internet; P-heal - an intelligent pillbox that helps to ensure the regular intake of medicines; and Riiot Labs - the smart pool analyser. Moreover, Riiot Labs took away the 'smart home' prize during the CES Innovation Awards! 

Simon Alexandre, director of The Factory argues that participation in events abroad, including CES in Las Vegas, helps startups to strengthen their international marketing strategy.

Picture: Riiot Labs at CES 2017. Source: RTBF

Other Belgian startups that were also present at CES 2017 and got great results were MuuseLabs, Bloomlife and Yondr

MuuseLabs, that develops Jooki - The Jukebox for Kids - a wireless speaker with a figurine-based interface, was a finalist at CES 2017 TechStars Startup Stage.

Bloomlife, a smart pregnancy tracker that automatically displays, tracks, and counts contractions, was among four finalists for TC Disrupt's Hardware Battlefield.

Yondr, a full-service immersive media agency, won the 'Virtual Reality Festival Award' at VR Fest in Las Vegas, in the category 'Best VR Production Non-Profit / Social Cause'. They won this prize with a VR-experience they did for Nike in Belgium. By using VR, Yondr introduces people to the new Nike facility in Laakdal. The main idea is to show everyone how the plant works and especially which new environmentally friendly technologies are being used.

"It's great to receive international recognition", adds Pieter Van Leugenhagen from Yondr. "We're rolling out an international VR-ecosystem as we speak ('The Colony'), and this prize certainly helps to put us on the map in the US. CES 2017 was a very good edition for Yondr, no doubt about that!"

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