Helsinki may not be the first city springs to mind when speaking about startups, certainly not in comparison with tech hubs such as London, Paris or Berlin.

Despite the fact that Finland only represents 0,3% of the worldwide population, it attracts more than 1% of global VC money and is home to 10% of European unicorns (startups valued at more than $1bn)! And in the heart of this Nordic hub, there is one event dubbed epic: Slush.

Slush welcomes more than 10,000 attendees ranging from Silicon Valley to Asia for a new edition of a conference that has driven startups to secure more than $320M in recent years. The reason is simple: it’s one of the only conferences organized by successful entrepreneurs. Organizers of the event include Rovio’s co-founder, Supercel’s co-founders and many other businessmen who due to their brilliant background are able to bring together the best startups and investors for two days in Helsinki.

Thanks to the support of Flanders Investment & Trade (FIT), AWEX and Invest-Export Brussels, 11 Belgian startups will attend Slush and explore new markets. The handpicked companies are focused on pioneering technology, big data and apps.

As usual, Startups.be has put together a diverse delegation that features young startups such as Onslide, Krumb, Salesflare, Smallteaser, The Yondr, Videotestimonial and also growing companies like Speaky and Foodpairing. The highlights will be Teamleader, Playpass and Ugentec, which have already raised capital and won prestigious competitions.

Meet our delegation:

Foodpairing combes proprietary science-based AI algorithms and robotics, the startup generates instant new tailor-made food & drinks optimized for food preference and dietary considerations. Gospeaky is a worldwide community to learn and practice languages online. With more than 100.000 users registered from 110 countries in 115 languages, Speaky is the best place to practice a language online while making friends around the world. Krumb is a social network which brings your story or product ONLY on the spot where it matters most. Onslide is a mobile application presenting deals on slides. It is the ultimate pre-shopping experience for your next local or travel shopping expedition. Playpass enhances the user experience for the visitors of festivals and sports arenas by providing powerful solutions for access control, cashless payment, accreditation and brand recognition. Salesflare capitalizes on the data that is already available (email, phone, calendar, contacts, social ...) to automate the usual administration (CRM) with artificial intelligence to help increase sales. From contact to contract. Smallteaser is a community publishing platform. We offer an easy-to-use CMS magazine creator with a profitable advert server for & by communities. Teamleader incorporates CRM, project planning and invoicing into one simple and intelligent tool that helps businesses work smarter. The Yondr is an immersive media agency that produces high-end 360° videos for a virtual reality experience. We shape, build and maintain revolutionary VR products that will turn existing ecosystems upside-down. UgenTec delivers an independent diagnostic software platform to support laboratories in PCR based DNA data analysis and interpretation. We replace the manual interpretation of a lab scientist by an automatic software. Videotestament has created the first worldwide registry of wills. This app strengthens your handwritten last will by adding a parallel Video Testament. It establishes time, place & signature in a unique way. The recording is safeguarded in a worldwide registry.

Speaky and Foodpairing have been selected to participate in the Slush 100 competition, which will offer the perfect opportunity to get on stage and spread the word about their products, prototypes and services to an eager audience of investors, potential partners and tech enthusiasts.

In addition, two more Belgian representatives will attend Slush: Jurgen Ingels (Founder of Clear2Pay and CEO at Smartfin Capital) and Marc Van Gastel, Head of Investment at FIT, will be speakers at this event.

Startups.be encourages entrepreneurs to keep a hands-on approach so this very active delegation has already grabbed the attention of investors by scheduling several meetings with some of the most prestigious funds.

Stay tuned and follow up our delegation on @StartupsBe

By Gabriela Fernández Scala