NGDATA, the customer experience management solutions company, has raised over 19$ million in Series C funding. The funds will primarily be used to further accelerate global growth.

Headquartered in Gent, NGDATA helps data-rich companies in financial services, telecom, utilities, hospitality, etc., to drive connected experiences. The company has also offices in the United States, Europe and Asia-Pacific.

The latest investment follows a 9.4$ million funding round closed in January 2017 and an acquisition of Eccella in May 2017.

$19 million in Series C funding was led by HPE Growth Capital with participation from existing investors including Idinvest Partners, Pamica, SmartFin Capital, Capricorn Venture Partners and Nausicaa Ventures.

"This funding supports our commitment to be the leading global customer data platform provider."

“Consumer behavior is changing, and companies are just starting to realize the value of customer data platforms and using them to drive meaningful experiences,” says Luc Burgelman, CEO, NGDATA. “For the past five years, NGDATA has been steadfast in helping marketers improve every touchpoint across the customer journey. This funding not only validates our success in achieving these goals, but it also supports our commitment to be the leading global customer data platform provider.”

Enhancing customer centricity in organizations

The funds will primarily be used to further accelerate global growth and to continue to build out NGDATA’s vision to be the best partner for digital transformation, ecosystem investment, and enhancing customer centricity in organizations.

“NGDATA continues to drive toward its vision of enabling companies to deliver customer-centric marketing,” says Michel Akkermans, chairman of NGDATA. “The investors are impressed with the company’s significant momentum, and this latest investment is testament to NGDATA’s clear drive to corner this important and growing market.”

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