After six years of successful growth in Belgium, RetailSonar is ready to conquer the European market, starting from the Netherlands.
RetailSonar specialises in geomarketing, empowering businesses with a fine-tuned solution to manage retail networks. In 2017, it was ranked the 14th fastest growing technology company in Belgium by Deloitte’s Technology Fast 50.
The platform RetailSonar calculates with precision where shops and information points should best be opened or closed to maximize the profit earning capacity of the corporations that own them. Besides, the platform contains smart components capable of showing the weak points of existing locations and offers solutions for better and more cost-efficient regional marketing.
Maximum performance per point of sale
"By geographically mapping the current performance of our own points of sale and comparing them with their theoretical potential, we can see exactly how much margin for improvement there still is and which actions we must take."
Some of the bigger names in the Belgian retail sector, such as Colruyt, Action, KBC, Torfs, Decathlon, Standaard Boekhandel and Delhaize are the clients of RetailSonar. The platform is used to not only predict but also to stimulate the consumers buying intentions.
After six years of successful growth in Belgium, RetailSonar is ready to conquer the European market starting from the Netherlands.
“The expansion in the Netherlands is the first step to make a name in the rest of the continent and to become a privileged partner of the big retailers”, says CEO Dieter Debels. As of next year RetailSonar plans to open offices in France and in Germany.
“In order to realize our ambitious goals, for the first time we have started negotiations with venture capitalists and business angels”, says Dieter Debels.
RetailSonar also focuses on changing its business model, aiming at licence agreements. This will enable its clients to build platforms that are based on the RetailSonar’s technology. "Moreover, this will provide us with a more recurrent income and give us more certainty”, concludes Dieter Debels.
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