The Belgian sales and marketing platform Showpad has secured $25 million in additional Series C funding from Insight Venture Partners. The funding will be used for investment in new markets, the expansion of Showpad’s global strategy, and continued product development.
In 2016, Insight Venture Partners already led a $50 million round in Showpad. The American VC fund is a stakeholder in well known companies such as Twitter, Trivago and the Chinese e-commerce platform Alibaba.
This additional Series C investment comes on the heels of a year of major growth and expansion for Showpad. In 2017, the company launched a North American headquarters in Chicago and made key executive hires to further its North American expansion, including Jason Holmes as President and COO, Gauri Chawla as Head of Business Development and Alliances and Theresa O’Neil as Vice President of Marketing.
Showpad was ranked the third fastest growing company in Belgium on Deloitte’s 2017 Technology Fast 50 List and was recognized as a winner by Oracle and Netsuite for its international presence, awards and recognition, media attention and depth of products and services. The company also passed the 1,000 client threshold over the past year.
“2017 was a great year for Showpad: we opened a new North American headquarters in Chicago, made key executive hires to scale our global go-to-market capabilities, hit key client milestones and saw incredible year-over-year growth,” said Pieterjan Bouten, CEO of Showpad.
"Showpad is growing significantly faster than the market"
“The continued investment in Showpad from Insight Venture Partners is a clear recognition that the sales enablement market is continuing its aggressive growth and that Showpad is growing significantly faster than the market. The funding will help us deliver a better buying experience for our customers and partners, which is the top differentiator in today’s B2B sales experience.”
“Our ultimate goal is to bridge the gap between sales and marketing to drive more revenue faster with a better buyer experience, intelligent sales content, and impactful analytics,” said Louis Jonckheere, Showpad CPO and co-founder.
“We’re continuing to enhance our platform and product portfolio with advanced analytics and machine learning to make sales enablement smarter. As the B2B buying experience continues to become similar to the B2C experience, we’re making key investments in technology that keeps us at the forefront of this shift in buyer expectations.”
Jeff Horing, co-founder and managing director of Insight Venture Partners and Showpad board of directors member, states that “it’s evident that Showpad’s technology is rapidly, efficiently and intelligently solving some of the most important issues facing sales and marketing teams today. We’re proud to continue our partnership with Showpad to accelerate its global growth.”