Based on in-depth research on hundreds of businesses, this methodology is a fast easy and accurate way to evaluate the chances of success of your business model. It gives the opportunity to entrepreneurs, business angels or venture capital firms to build an objective opinion on a new business idea. It also points out in detail where the model can be improved.

The PIMENTO MAP has been designed to reveal a picture of the present situation without making it look better than it actually is. Time-based analyses have a non-negligible advantage. A regular, detailed examination of the situation allows you to keep up with the inevitable strategic setbacks that your project will go through and you will keep track of the risks you will have been able to avoid as well as the progress you will have made. You can use the interactive website as is but if you are serious about starting a new business or pivoting an existing one, read the book.