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Workshop: Product market fit - Pricing

Starts on: 10 March 2017

Location: INCUBATOR DARWIN, Wetenschapspark Universiteit Antwerpen Galileilaan 15 2845 Niel

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The workshop will be run by Nick Boucart, sr technology advisor software engineering and ICT of Sirris. Nick is mentor at numerous startup programs, likes speaking in public and always runs at least 2 little SaaS thingies of his own. Nick works with many software companies, often in a CTO like role. Product management for online products is what he likes working on most. He’s currently busy writing a book about it.

You can find Nick on Twitter at @nickboucart

So you found a problem that is worth solving, how cool is that. Now it’s time to start building your MVP, attract your first customers and start charging money from them. Easy, isn’t it. Turns out, it’s not!

Far too often, teams build way too much software themselves, focus on building infrastructure and features, and forget that users need to be nurtured and looked after before they become fans.

And then pricing. Pricing is hard: if you ask too much, nobody will buy from you. If you ask too little, you might not have enough margin to make a profit. Startups need to discover their ideal price, a journey only few entrepreneurs enjoy doing.

In this session, 2 topics will be covered: Pricing and building MVP’s.

In the first half of the workshop, will discuss building MVP’s: building software became much easier in the last couple of years, thanks to an abundance of open source and cloud stuff. As a result, competition is tough, and users are spoiled with nice and easy to use apps. In this session, we’ll discuss how to build MVP’s by focusing on what matters, installing real time feedback loops through analytics and leveraging hyperscale and microcare to successfully retain users at scale.

The second part of the workshop will focus on pricing. Throughout this workshop we’ll discuss 11 pricing strategies you can use to determine your ideal price. We’ll look at freemium and premium and leave you with a number of do’s and don’ts.

The workshop will be entirely in Dutch.

What's the price?

General Admission is €150

Bonus! Are you a member? Get your ticket for €75!


Starts: 10 March 2017 18:00

Ends: 10 March 2017 21:00

Venue: INCUBATOR DARWIN, Wetenschapspark Universiteit Antwerpen Galileilaan 15 2845 Niel